{Blog's body} 2021-06-02
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VR in business

Virtual (VR) and augmented reality (AR) technologies in manufacturing continue to conquer new markets by offering a wide range of possibilities for use in corporate and industrial environments. Enterprises operating in industrial production, retail trade, mechanical engineering, medicine spend significant funds on implementing immersive technologies in the workflow.

Data shows that the total revenue of VR technology tools in the world by 2023 will be $ 5.1 billion.

Companies use modern technologies to automate design and production processes, reduce production costs, eliminate emerging problems, etc.

In Sensorama, we work to provide a wide range of services in the development of virtual and augmented reality, as well as help our clients to integrate these technologies into  production processes, which in the future will lead to a significant reduction in money and time.

In what areas of business is VR technology used?

Staff training

Several studies have shown that the psychology of human perception uncritically distinguishes virtual reality from real. Moreover, a person remembers 70% more with the use of images and sound sensations. Therefore, training with VR or AR simulators becomes an exciting and memorable process for employees when nature includes muscle, sound, and visual memory.

Virtual reality technologies are suitable for various categories of employees, solve a wide range of production and marketing tasks, reduce the time and costs for training and retraining of specialists, and ensure safety. 

Sales and Marketing

Virtual reality completely immerses the user in an artificial environment using a helmet or headset. Thanks to virtual reality, a person can see how the product will look at any time. The virtual showroom allows you to demonstrate even the most enormous assortment line. VR also allows actual sellers to connect to product demo remotely. Thus, a small virtual reality headset turns into a large-scale sales center. VR is effective both for B2B  and B2C segments. The only difference is in the visualization of the product.

Here are some of the benefits of VR for business sales:

Effective product presentation
Demonstration of the full range of product line
Product customization

VR in Medicine

Medicine is one of the most popular areas where VR is widely used. It isn’t easy to find another area where visualization and feedback on human actions play an even more critical role.

As with any profession, skill in surgery is built with experience. No mannequins can match the likelihood of a well-executed virtual simulator.

At Stanford University, software and hardware systems with a high degree of various organs detailing and parts of the human body are being developed and applied, providing tactile feedback. It allows the surgeon to navigate the situation not only visually but also tactilely during training. 

VR technology is used in healthcare for more than just training doctors. Rehabilitation of patients is an essential step towards recovery or adaptation. 

Often many patients who have lost limbs due to trauma or surgery experience phantom pain syndrome. This can be expressed in a burning sensation, itching or tingling.. Until recently, there was no sufficiently effective way to get rid of phantom pain.

At the Chalmers University of Technology, a patient with an amputated arm was connected to a stump to pick up signals from contracting muscles. A computer translates them into the movements of a virtual arm displayed in VR glasses. Moreover, the hand did not just move, the patient could use it to drive a virtual car. The brain received at least visual confirmation that the limb exists and responds to signals. As noted by the patient, the intensity of pain after that noticeably decreased, and they began to occur less frequently.

VR in Tourism

Virtual reality in tourism is one of the newest and most promising tools for showing tourist places, resorts, hotels, and more in VR / AR mode. The immersive effect, high image quality, and ample opportunities to showcase tourist sites and attractions – all this makes Virtual Reality a powerful marketing tool today.

Virtual reality glasses give an excellent result in calculating the ROI for tourism. A tourist can realistically assess what awaits them in a specific country, to a particular facility, and at a specific time of the year. It is both a unique attraction, an advertisement, and a way to convey information much better than any guidebook or video can do. Virtual reality is already called one of eight new technologies that will change the future.

VR in Recruiting

The level of human involvement when using VR / AR is difficult to even compare with any other technology available to humanity today. Being in virtual reality, a person feels like a part of a drawn or filmed story, empathizes with heroes more, and can interact with virtual objects, changing the course of history.

Interactivity allows HR to test the skills of a company employee in practice and find out their strengths and weaknesses. VR enables employers to determine how a person will behave in a critical situation, how they will accept another challenge at work, and whether they will find a common language with clients or business partners


VR for Events

VR for Events
  • Visualization of the stand and exhibition space along with all interactive elements
  • Detailed visualization of goods with the possibility of their thorough examination
  • The ability to remotely consult guests of the virtual exhibition
  • Communication between the participants of the virtual event
Benefits of Virtual Reality for Business

Virtual reality technologies are suitable for various categories of employees, solve a wide range of production and marketing tasks, reduce the time and costs for training and retraining of specialists, and ensure safety.

The introduction of VR and AR technologies into business allows the development and implementation of the following solutions: 

  • Development of simulators to improve industrial safety;
  • Create virtual meeting rooms, conduct virtual meetings;
  • Joint interactive design of force majeure scenarios and stress test on a virtual reality simulator;
  • Training in diagnostics, maintenance, and repair of equipment;
  • The use of machine sensors to help the employee’s organs of vision;
  • Remote control of the construction progress;
  • The practice of using VR in medicine, education, retail;
  • Development of control procedures in the technological process to prevent accidents.



Virtual and augmented reality has a wide range of applications for a variety of tasks.

Our company is an expert in VR/AR applications for marketing, sales, training, and business events.

We use only up-to-date hardware  in product development, such as:, Oculus Quest, HTC Vive, Varjo, Hololens, Teslasuit and other Windows Mixed Reality.

There’s no doubt that immersive technologies are becoming a vital part of our lives. The sooner your business starts to implement it, the more effective your employees will be in the future. 

contact us

Dozens of reputable clients trust Sensorama with the education of their employees. We can help you significantly reduce corresponding costs and leave competitors behind.

Send us a letter to team@sensoramalab.com or fill out the form.

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